Beauty Trends to Look Forward to in 2021



According to all the top Beauty Blog, it is predicted that 2021 will bring revolution in the beauty industryIgniting inclusivity: The inclusive beauty movement has expanded product offerings to cater to more skin tones, hair types and gender-fluid consumers. In 2021, WGSN predicts the movement will continue with the inclusion of physical and mental needs.Prioritizing sustaina­bility: As consumer expectations grow, brands will need to embrace sustainable business practices, especially when it comes to water scarcity and how it will impact product development. Streamlining products: WGSN encourages brands to "streamline  products,   but offer better formulations featuring higher active ingredients and multiple benefits."


Embracing small but mighty influencers  Beauty brands should explore fostering relationships Macro influence who have been found to have better engagement levels with their followers. 

Showing your dark side: According to WGSN, "otherworldly aesthetics are emerging for beauty, so create make-up palettes with dark colors that allude to supernatural themes.


Key Industry Trends                                                                                                     

·        Personal­ization: From beauty devices to smartphone apps, technology is expected to play a key role in driving bespoke beauty experiences. 

·        CBD-based beauty: Consumers have welcomed CBD into their beauty routines with open arms. Moving forward, marketers are being urged to educate shoppers about the properties of CBD in order to reach new boundaries with cannabis. 

·        Intimate skin care: Kline reports that products trending in the facial skin care segment, such as serums and oils, are also gaining momentum in the vaginal care segment. 

·        Beard care is booming: Beard care products are the most impactful in the male grooming segment. According to Kline, beard services revenue has increased by 38% and transactions are up 37%. 

·        Industry compliance around sustaina­bility and transparency: Key markets for natural personal care products, such as the United States and Canada, increased by 10%, according to Kline. The report also adds that "sustain­ability" and "transpa­rency" are buzzwords with which the industry is complying. 

·        Amazon and Tmall: Online beauty retail offers consumers convenience and exclusive digitally native brands. Retailers such as Amazon and China's Tmall are two of the biggest ecommerce giants affecting the beauty and personal care industry. 

·         Indie beauty brands continue to disrupt: Kline states that these brands often find success with consumers by "entering the market with unique offerings, plus interesting founder stories and hero ingredients, becoming cult favorites.

 



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